Call to Color Copies USA: 1-877-421-0668
Click for the BBB Business Review of this Screen Printing in Ft. Lauderdale FL

Free Trade Show Tips - Page 1

This series of short articles was written by Gustavo Baner based on research and information provided by Bernardo Szulanski's Quiken Company, specialists in trade show preparedness.and makers of the trade show planning software, Evex


Index of topics included in this series of articles:

Experience in Trade Shows

Get low cost, high quality color copies, place your order today!

"Experience is what you usually learn when things go wrong" the saying goes. Experience can be gained in this trial-error fashion at a huge economic cost.

Some people love trade shows and events because of the potential they envision, while others can get to hate them. It usually dependes on the outcome of the event.

The success or failure of an event can only be determined when there are metrics to analyze the consequences of an investment at a trade show. Measuring is key.

This article will attempt to present you with ideas about what to do and how to do it, in order to propel the success of your event. Some information will be the outcome of research, and some will be tips that will help you make your trade show experience more enjoyable.

Go back to the main trade show tips menu


Tip: Successful trade show participation is not determined by the hardware at the booth and requires planning, good execution, and analysis of results.


First Things First

So lets imagine that your organization decided to exhibit at the ABC EXPO. So what is the first thing to do? Is it to order a stand, graphics, etc? Probably not at this stage. Planning goes first.

Understanding the dynamics of the trade shows and who the players are is probably the most valuable first step.

At a trade show, both the exhibitor and the visitor have a lot at stake. Both are invested in the event. One (the exhibitor) expects to recover the cost. The other party, the visitor, has invested in air fares, hotel and living expenses but it is mainly his/her time that play a big roll. It is key to plan your exhibit in a way that maximizes the value the other party takes away. During an event, it is the visitor that has to be attracted to a group of exhibitors and you hope that your company will be one of those selected by the visitor to engage in a long-term relationship.

Go back to the main trade show tips menu

The Players at a trade show event

  1. The Event Organizer
  2. The visitor
  3. The exhibitor (you)

The event organizer's job is not easy: They should choose the right venue, at the right time of the year, promote the event, get the press involved, and must provide accurate data generated during past events. Statistics that show who attends, for how long, which parts of the country do people come from, positions at their organizations, purchasing power of the visitors, etc are the ingredients that will help you cook your recipe for success.

The visitor has only one thing in his/her mind: Find what is new in the field for them, and how would that new thing improve the company's bottom line.


Tip: Your event will be successful as long as the visitors to your booth feel satisfied. The focus of the trade show is to find the best way to make the visitors and customers enthusiastic about your company. Nothing else matters


The exhibitor must understand the characteristics of the event, design what to do during and before the event in such a way that maximizes the exposure to the avid of curiosity visitors.

The visitor is investing his/her resources to be able to meet with you, the exhibitor, so don't dissapoint him/her.

What makes a trade show such a unique opportunity both for buyers and exhibitors? It is the quality of the audience. So as an exhibitor, you must assess this before your commitment, and since audience is a numbers game, the location on the floor of the venue make a big difference. Talk to the organizer to understand how the public moves.

Go back to the main trade show tips menu

Planning

As an exhibitor, you will only gain access to a fraction of the visitors. Buyers must have an interest into what you have to say, and must get to where your booth is. Those two factors will limit your exposure.

Example: if attendance to a certain event is expected to be 20,000 unique individuals, it is useless to have 20,000 catalogs ready at the show. It won't do you any good to have 20,000 promotional items that have been designed specifically for that event. You might get unused resources, leaving money on the table.

The same happens with staff, samples, etc.

Go back to the main trade show tips menu

TRADE SHOW COST:

  • Rent of space which include organizers fees and usually a plain table 
  • Advertising among your own clients and prospects
  • Travel and accomodation expenses
  • Salaries and overtime needed to cover the regular operations at HQ
  • Marketing materials
  • Follow-up actions

In some events the booking of the space represents about 25% of the total expense incurred.

The Trade Show Handbook suggests that you should probably budget a total of $10,000 per trade show exhibit. This should cover all expenses of an average booth, with the following cost breakdown:

  • Space: 24%
  • Booth expenses: 33%
  • Show services: 22%
  • Transportation: 13%
  • Advertising, promotional and special activities: 4%
  • Personnel ( expenses): 4%

Tip: Many companies try to save in their marketing materials and in their promotional item selection. Marketing actions require small budgets when compared with the whole cost of setting up at a trade show. Marketing is key, so do not hurt yourself by choosing the wrong marketing materials.


Go back to the main trade show tips menu

Need printing? Watch this video

Review Us
yelp
Click for the BBB Business Review of this Screen Printing in Ft. Lauderdale FL
ColorCopiesUSA Google Plus
4.8 / 5 out of 163 reviews
This is What We Are Committed to
- We will be on schedule or better.
- You will get as much support as you need.
- You will get class quality work while saving money by getting the lowest prices.
- On most products you can order just as many copies as you need preventing waste.
The answer to your question
is a phone call away

1-877-421-0668

This icon lets know to our visitors and clients that at ColorCopiesUSA.com we speak Spanish. This image spells out Hablamos Espanol - Color Copies USA speaks and supports clients who speak Spanish


Free Ground Shipping on certain orders: See Coupon

Commitment - On Time - Quality - Affordability -

Did your vendor's lack of commitment, late project completion or poor quality ever get you mad? We know that feeling... We have experienced that same frustration ourselves with a number of vendors and we hate it.

For this reason, our company is built on passion for our work, leading us to take control of our projects and allowing us to produce quality work.

Our deep belief is that our passion and commitment makes your job easier. It is no surprise that we are very effective in helping you achieve your goals

We know what you want from your marketing service provider.

Our goal is to make you smile!

The team at ColorCopiesUSA

Video: See how a builder of a $1.5MM boat promotes it with multi-page printed catalogs

What's Hip and Happening At ColorCopiesUSA?

October 2018:

We are working on a new website design. And much more content for you.

So many people call asking about the meaning of collate, that we decided to explain the concept in detail: What does Collate Mean is now a fully developed article. If you have any questions, let us know.

It's even smarter to order from us: Fast + Low Price + High Quality Standards.

Our Spring promotions are really unique.. Continued advertising and outreach are key to success in a slow economy. The companies that take different marketing actions report better results than those that merely await for customers to take action.

The power of a series of retractable banners. Read the full article about how powerful retractable banners are.

About Color Copies USA

We are experts in digital color printing and color copies. Our best technology produces your best copies. We also offer on-demand color copy printing of digital multi-page-newsletters, brochures, business cards, leaflets and sales material.

As a direct mailing house, we provide high quality direct mail programs including lists, mailers, personalized web pages and landing pages.

We have proudly been in business since 1972.

 


Customer Feedback

"Thank you. That's great and much appreciated. I'll spread the word you take care of your customers!"
Ran W.

"The cards look terrific. Thank you for the quick and professional service."
Richard H.

"They got here on time and LOOKED FANTASTIC. You guys did a wonderful job. I will definitely be in touch with more color copy needs (perhaps with a bit more leeway this time). I have a similar "stacked sheet" job for Christian Archives that will go out to maybe 350 people, so that will head your way by mid-May. Thanks again, these are great."

Julie M. Clark
Christian Archives
Store. Search. Share


Color Copies USA on Twitter
Color Copies USA in LinkedIn
Be a Fan of Color Copies USA on Facebook
Google+
© Copyright 2009-2014 Mark V Press and ColorCopiesUSA.com All Rights Reserved - For more information about, color copies or any other of our color printing products, feel free to Contact Us: 1-877-421-0668 - Address: 140 NE 32nd Court, Oakland Park, FL 33334