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Signs, Banners, Decals
Date Published: 2010-09-21 // Updated: 2020-08-20
Roll-up and retractable banners are of immense support to your sales and marketing at trade show booth, open house-events, retail stores, and corporate presentations.
The advertised message on the units should change at different events and occasions.
If you are presenting to a group of clients, the wording and images used will probably be more informal than at trade show events.
We put together these three images to suggest that there are different ways to design these retractables.
We'll review a couple of key pieces of information that you must know, and then we'll dive into the specifics of the design itself.
Identify the circumstances of use, the size of the crowd, and the goals for this tool. Will those viewing it be standing, walking or sitting down? In short, find out who is this for and where it is going to be displayed.
What is the size of the elements on display in our design? How close is the observer to the object? What are you showing? What is the eye level of the audience?
The image shows something that we know intuitively. The closer we are to an object that is being observed, the lager it looks and the more details can be seen.
Retractable Banners and posters are usually observed from distances that range from 3ft to 20 ft (about 1 to 6 meters). Make sure that your message reaches your audience large and clear.
Pull up banners are marketing tools, intended to promote a service or product that your company provides. Don't be shy and offer a "Call to Action" while you entertain your audience with eye-catching designs.
There is always a sense of urgency but the time assigned to proofreading, from top to bottom, left to right can save you lots of headaches. A high quality pull up banner design requires good care.
Know the dimensions of the most popular retractable banners: Stands for retractable banners come in different shapes, materials in which they are built and other constructive details. The key element for us, right now, is the image size: The dimensions of the image that the viewers get to see.
Standard Image Sizes: 33" x 78" for most of the standard units.To order standard units click HERE
Wider retractables (less popular): 48" x 78" for wider units
Yes, bleeding is within the tools that you can use as part of your creative work.
Some fonts will make reading easy while others will cause the audience to abandon. Look for clear and simple fonts. The following are suggestions based on our experience but a case-by-case evaluation might result in exceptions
Plan on placing it in the center of the image (left-right) and about 66 inches from the bottom of your design
For Images Only: a resolution of 150 dpi is usually good. Please contain the temptation of copying an image out of a website and enlarge it.
If you need to rasterize a file, do so at 300 or 450 dpi. to get smooth conversion of vector fonts with minimal pixelation. Once your design is ready, you'll be able to bring the overall resolution to 150 and you'll still get a great result. But if you rasterize at 150 dpi just from the start, your outcome will most likely be unsatisfactory
For Text Only: Use vector editing software such as Illustrator. If you only have access to image design software, set the resolution to 300dpi or more to secure sharpness
CMYK. (not RGB!) Colors look different on a computer monitor than they look printed on paper. CMYK will reflect the colors in your design as they print, and are more limited than RGB.
RGB colors frequently have intensities that cannot be attained in printing. If you cannot do the transformation from RGB to CMYK yourself, we will do it for you but you'll need to understand that some portions of your artwork might not look as you expected Tips to transform RGB into CMYK:
Retractable Banners and posters are usually observed from distances that range from 3ft to 20 ft (about 1 to 6 meters)
Billboards are seen from longer distances so the details are less relevant. The same billboard looked from a short distance would scare you for the poor image quality. From afar, it looks great
Vector files created in Illustrator and saving in certain formats allow resizing without loss of quality (files with the following extensions: eps - ai). Your print provider will surely prefer a well-created PDF (tips on how to create a PDF that works)
It is usually enlargements that create visual problems. Raster images (images created with Photoshop, Paint and other drawing software) do not scale card card-body. Raster images almost always look pixelated if you get close enough. Sometimes pixelation is evident even seen from a distance.
We'll look at sharpness. The following two documents show how the same text looks in two different formats: gif and pdf
We do not want to enlarge your images since there is always a risk of losing quality with enlargements, as described above.
If you are planning to use any of the listed software, there are some valuable tips.
ALERT: Your file might look different when seen in different computers depending on which resources that computer has available. There is not too much control of that.
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