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The Ultimate Postcard Case Study. No other company offers such in-depth analysis

Color Copies Case Study: Make The Most Out of Your Color Copies

Color copies are very valuable marketing tools if you carefully create them with end user in mind.

Get low cost, high quality color copies, place your order today!

The color copies of your marketing and sales materials could become one of the most sophisticated marketing pieces in your arsenal. To help you create the most effective printed pieces for your marketing efforts, take a look at the color copy postcard case studies below, as we detail the good, the bad, and the ugly of color printed marketing materials. Other less standard pieces such as door hangers will enlarge the scope of opportunities. Door hangers are superb pieces that can be customized to achieve high rates of response

These are real pieces that came in the mail. We hope that the comments will be useful, the next time you create your next advertising piece. You'll find: Tire Kingdom, El Dorado Furniture, Realtors and many more examples

Tire Kingdom uses Personalized Direct Mailing made through digital copies

Tire Kingdom uses personalized color copies for their marketing

Tire Kingdom is keeping a good record of their customers and are most likely running a software that predicts usage of their vehicle. Based on the data collected from their customers during previous visits to their stores, Tire Kingdom creates highly personalized pieces such as the one shown above. In this case (circled in red) the company is using the client's name, the vehicle's type and based on their estimates, the type of service required. The use of specific data when printing digitally (utilizing the color copy technology) is known as Variable Data Printing or VDP.

Score: 8 out of 10 points

Recommendation:

Include a report of the previous visit explaining what type of maintenance work was done.

Color Copies USA is able to produce this type of sophisticated print marketing and direct mailing campaigns. By using a database, our database department wil create a powerful personalized marketing piece for your company.


El Dorado Furniture

ElDorado Furniture Designs a simple and clear marketing piece that can be printed using regular color copies

El Dorado Furniture went straight to the point with their message. They know that the first thing people look at when getting the mail is the addressee's name. As soon as you do so with this piece, you immediately find out in a simple way, what this piece is about and whether you are interested in it. In this case, if you do become interested, there is additional information of the other side of the piece.

Score: 9 out of 10 points

Recommendation:

Include directions to the closest store.

At Color Copies USA, we can develop a print marketing strategy that can produce the same result once the recipient gets your piece. We have a team of graphic artists and photographers that will turn your vision into a marketing reality.


Community Blood Center

Community Blood Center invites people to donate blood through a direct marketing piece

The Community Blood Center is recruiting volunteers for donating blood. The first thing I notice is that there's a free download music card involved but finding out the essence of the piece is not easy. The message is not clear, the thank-you gift doesn't seems attractive, and the hours when donations are accepted are not posted. Too much effort on the receiver's end has to be done to determine the message from this direct mail piece!

In terms of the cost of mailing this marketing message, their 4"x6" postcard costs the same postage as a larger piece.

Score: 4 out of 10 points

Recommendation:

A larger size would not have increased the price much, but would have been more effective. This direct mail peice requires a redesign. Putting the focus on the noble cause of blood donation is much more powerful than the music download card as a thank you gift.

Read more critiques on actual direct mail pieces.

* Disclaimer: The images that are shown in this page are real direct mail pieces that we have received in our mail boxes. In no way we are praising products, or judging the quality or convenience of any product. We just want to provide an independent observation from the design point of view and its marketing effectiveness. All the comments expressed here represent the vision of this article writer and in no way represents the policies or points of view of ColorCopiesUSA.com

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Did your vendor's lack of commitment, late project completion or poor quality ever get you mad? We know that feeling... We have experienced that same frustration ourselves with a number of vendors and we hate it.

For this reason, our company is built on passion for our work, leading us to take control of our projects and allowing us to produce quality work.

Our deep belief is that our passion and commitment makes your job easier. It is no surprise that we are very effective in helping you achieve your goals

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The team at ColorCopiesUSA

Video: See how a builder of a $1.5MM boat promotes it with multi-page printed catalogs

What's Hip and Happening At ColorCopiesUSA?

October 2015:

We have been working on updating the information available to you.

So many people call asking about the meaning of collate, that we decided to explain the concept in detail: What does Collate Mean is now a fully developed article. If you have any questions, let us know.

It's even smarter to order from us: Fast + Low Price + High Quality Standards.

Our Spring promotions are really unique.. Continued advertising and outreach are key to success in a slow economy. The companies that take different marketing actions report better results than those that merely await for customers to take action.

The power of a series of retractable banners. Read the full article about how powerful retractable banners are.


Ongoing Deal!
Free Shipping on color copies for orders over $150, and a maximum of 4,000 sheets Valid for Continental USA only. Check with us for details.

Here are some very useful link. Enjoy them and let us know what other information you woul like to see in our website. Thanks


About Color Copies USA

We are experts in digital color printing and color copies. Our best technology produces your best copies. We also offer on-demand color copy printing of digital multi-page-newsletters, brochures, business cards, leaflets and sales material.

As a direct mailing house, we provide high quality direct mail programs including lists, mailers, personalized web pages and landing pages.

We have proudly been in business since 1972.

 


Customer Feedback

"Thank you. That's great and much appreciated. I'll spread the word you take care of your customers!"
Ran W.

"The cards look terrific. Thank you for the quick and professional service."
Richard H.

"They got here on time and LOOKED FANTASTIC. You guys did a wonderful job. I will definitely be in touch with more color copy needs (perhaps with a bit more leeway this time). I have a similar "stacked sheet" job for Christian Archives that will go out to maybe 350 people, so that will head your way by mid-May. Thanks again, these are great."

Julie M. Clark
Christian Archives
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© Copyright 2009-2014 Mark V Press and ColorCopiesUSA.com All Rights Reserved - For more information about, color copies or any other of our color printing products, feel free to Contact Us: 1-877-421-0668 - Address: 140 NE 32nd Court, Oakland Park, FL 33334