Pocket marketing tools such as business cards require some thought. Color business cards makes it easy and convenient to adapt your message to the audience, since there's no need to print thousands of cards each time. There are many possible messages and objectives to achieve with them and the business card should become a means to achieve them.
Did you know?
Personal business cards can generate contacts long after the card has been handed during a business meeting or networking event.
Have in mind that people usually do one of the following with the cards they get. Keep in mind that either printed through color copies, offset, full color or black and white, the actions stay the same:
Not all your contact information belongs to a color copy printed business card. Use just the set of information that is aligned with your communications strategy. Color copies digital printing technology make it easy to produce short runs, test and adjust. Here are some that you should consider:
Say it elegantly and clearly (meaning that the design should help convey the message). Say it in a way that the reader of the card finds the information easily. Make it easy to identify the company, your name and make it very clear as of what you can do for that individual. I'm sure that you've stumbled upon cards with names you can't recall, company names that mean nothing to you and no other indication.
Copy too close to the edge: There are two problems related to this situation:
Reverse font: also known as reverse printing (solid blacks or colors with white letters) are difficult to read.
Why? Scanners tend not to do a good job in recognizing the copy. What's the reason? Imperfect registration used in the printing process usually covers part of the white opening, making the borders of the fonts less sharp and therefore, hard to read. When white space is too thin, chances of any of the printed colors to overlap or "move" are high..
Too Much Information can be negative:
Attention span. Cluttered information in a business card results in minuscule font sizes which in turn are unreadable. Less is more in this case
I personally think that a color copy card such as the one shown below will do a good job for you at a networking event, which happens to be part of your personal marketing activity.
Why? It is clear, easy to identify by trade and specific are of involvement. Easy to scan, keep in digital format and retrieve at a later time.
Color Copies U.S.A. offers the printing service for your color business cards and the professional graphic design services as well. We recommend using 80# cover stock or heavier. UV coating gives your cards a very shiny look.
Graphic design packages start at $60 and go up to $120 when 3 options are presented to the customer as a first draft.
Business Cards printed out of digital equipment such as the one used for color copies, give you the opportunity to test your color copy printed business card and adjust it frequently without needing to through away thousands of unused cards. Digital printing allows you to hold various types of cards as well, making emphasis on different areas of service that you cover, without the need to clutter the card and your prospect's attention.
Other marketing products recommended to make the most out of your campaign are displayed below: