Click for the BBB Business Review of this Screen Printing in Ft. Lauderdale FL
Call to Color Copies USA: 1-877-421-0668
Call us! We speak englishHablamos español
1-877-421-0668

Free Trade Show Tips - Page 5
Go To Page 1


Index of topics included in this series of articles:

ROI - Return on Investment: What to expect.

Some companies participate of trade shows to improve their public image and to project leadership in their field. Making a determination of the success in doing so is not easy. Market research to find out about those can be extremely expensive.

Most companies are at the trade show to generate sales either during the show, or during a period after the show. Some products or services are complex in nature and require a selling cycle that could take weeks or months.

An accepted theory about the ROI achieved through sales during a trade show indicate that for every $1 (one dollar) invested at the show, there should be a profit generated of about $8 to $15 (eight to fifteen dollars).

Such results will have an impact in any organization, but will not be achieved unless a careful plan is put together and executed neately.


Tip: ROI: Aim at getting between $8 and $15 of profit for every $1 invested in the trade show


After the show make sure to generate reports showing the following results:

  • (in a given time) Prospects that placed orders / Total number of prospects
  • Cost per Contact: Total cost of participation / Number of contacts at the show
  • # of contacts per staff member


Go back to the main trade show tips menu

Resources

Go back to the main trade show tips menu

Loading...
Color Copies with discounts of 30% just by clicking this link Every Door Direct Mail Retail is a very convenient program created by the United States Postal Service (USPS) to allow retail companies to reach every door within certain area through inexpensive direct mail services Trifold brochures printed on 80# gloss text paper are a great way to promote your products and services. This picture shows an offer with no bleed
Color Copies USA on Twitter
Color Copies USA in LinkedIn
Be a Fan of Color Copies USA on Facebook
Google+
© Copyright 2009-2014 Mark V Press and ColorCopiesUSA.com All Rights Reserved - For more information about, color copies or any other of our color printing products, feel free to Contact Us: 1-877-421-0668 -