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Free Trade Show Tips - Page 5
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Index of topics included in this series of articles:

ROI - Return on Investment: What to expect.

Some companies participate of trade shows to improve their public image and to project leadership in their field. Making a determination of the success in doing so is not easy. Market research to find out about those can be extremely expensive.

Most companies are at the trade show to generate sales either during the show, or during a period after the show. Some products or services are complex in nature and require a selling cycle that could take weeks or months.

An accepted theory about the ROI achieved through sales during a trade show indicate that for every $1 (one dollar) invested at the show, there should be a profit generated of about $8 to $15 (eight to fifteen dollars).

Such results will have an impact in any organization, but will not be achieved unless a careful plan is put together and executed neately.

Tip: ROI: Aim at getting between $8 and $15 of profit for every $1 invested in the trade show

After the show make sure to generate reports showing the following results:

  • (in a given time) Prospects that placed orders / Total number of prospects
  • Cost per Contact: Total cost of participation / Number of contacts at the show
  • # of contacts per staff member

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