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Free Trade Show Tips - Page 3

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Index of topics included in this series of articles:

The Flow of visitors on the floor of the show.

There are several models that show how people move around the halls. None of the models by itself is 100% accurate, but a combination might better represent the actual movement of people.

We need to present at least five ways that help explain how and why people move in a certain way.

Center of Influence: There are one or two areas in a hall where the largest and most iconic companies have their large booths. Those centers work as magnets in a way and create an opportunity for a second-tier flow

center of influence at the floor of a trade show

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Walking down the aisles when a number of odd corridors is set.

Many people start visiting the halls by turning right up to the last corridor and start to walk up-and-down until the have seen it all. When the number of corridors is odd, there is a good chance that the visitors will walk a second time on the same aisle. That simple fact represents a chance for further exposure.

walikg down the aisles in an scenario of an odd number of corridors

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Tip: There is no universal "best location", but there is a best location for your booth, based on facts and your organization's strategy.

Path of Least Resistence:

It is in our human nature. We will try to get to where we go in the fastest way. It is important to notice where the areas that draw attention are. Depending on the type of product or sevice that you provide, it might be easier to reach a certain audience.

path of least resistence

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Tip: There is no universal "best location", but there is a best location for your booth, based on facts and your organization's strategy.

The Pyramid Model

The public tends to gravitate towards the main entrance, that defines the vertex of an inverted pyramid. The base of that pyramid is the last row, parallel to the main door's row.

The vertex of the inverted pyramid is around the main entrance to the exhibition hall

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Follow the leader

The leading companies from each industry are almost always exhibitors at the trade shows. The size of their booths, their brand name or the events taking place at their booth attract an additional number of visitors.

Your organization can take advantage of that event by locating your own booth close enough to where the "big" companies are. There are risks related to this approach. Your organization must look professional and your booth polished. If not, you run into the risk of pre-judgements that could prove negative to you.

Being close to the leading companies can have a possitive effect on the number of visitors that you receive

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