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Trade Show Strategy: Series of Banners

Color Copies USA is a Trade Show Specialist

Is it a winning strategy?

Article by Gustavo Baner

Creating a series of retractable banners to be used at the booth during a trade show or a marketing event is a very smart use resources that perfectly align with the underlying strategy.

I will refer, as an example, at the series of units on the picture above. The design of this series is elegant and simple. Each color used in every banner is relevant to one of the product lines that this company,

The visitors to their booth will have no trouble in being presented with visuals that will raise curiosity about the different product lines that Automotive Data Solutions has to offer.

You might have wondered how effective is this multiple series of retractable banners when compared with a standard 10ftx10ft booth?

A 10ftx10ft usually has the equivalent of 3 vertical panels of visual area, which limits the way in which the messages can be presented. Because the unit sits in a specific area of the booth (usually a corner or at the back of the assigned area), unless the visitors go to that area, the visitors won't have an opportunity to see these messages.

Spreading a series of retractable banners on the floor of the booth alows for all traffic to face the messages that the company is trying to present at the trade show. Some of the units can be placed close to the corridors to attract attention, while others can be made the "hubs" of product-oriented exhibits within the booth.

As a team of trade show specialists, we are ready to discuss your next project with you. If you need to reinforce your trade show strategies, or your trade show marketing strategies, we are here to help you.

Your call at 1-877-421-0668 is always welcome. If you would just like to drop us an email or some lines, use either our email address:

or use our "Customer Support Form"

Quick Link: Retractable Banners: Information & Orders

Color Copies with discounts of 30% just by clicking this link Every Door Direct Mail Retail is a very convenient program created by the United States Postal Service (USPS) to allow retail companies to reach every door within certain area through inexpensive direct mail services Trifold brochures printed on 80# gloss text paper are a great way to promote your products and services. This picture shows an offer with no bleed
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