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Trade Show Strategy: Series of Banners

Color Copies USA is a Trade Show Specialist

Is it a winning strategy?

Article by Gustavo Baner

Creating a series of retractable banners to be used at the booth during a trade show or a marketing event is a very smart use resources that perfectly align with the underlying strategy.

I will refer, as an example, at the series of units on the picture above. The design of this series is elegant and simple. Each color used in every banner is relevant to one of the product lines that this company,

The visitors to their booth will have no trouble in being presented with visuals that will raise curiosity about the different product lines that Automotive Data Solutions has to offer.

You might have wondered how effective is this multiple series of retractable banners when compared with a standard 10ftx10ft booth?

A 10ftx10ft usually has the equivalent of 3 vertical panels of visual area, which limits the way in which the messages can be presented. Because the unit sits in a specific area of the booth (usually a corner or at the back of the assigned area), unless the visitors go to that area, the visitors won't have an opportunity to see these messages.

Spreading a series of retractable banners on the floor of the booth alows for all traffic to face the messages that the company is trying to present at the trade show. Some of the units can be placed close to the corridors to attract attention, while others can be made the "hubs" of product-oriented exhibits within the booth.

As a team of trade show specialists, we are ready to discuss your next project with you. If you need to reinforce your trade show strategies, or your trade show marketing strategies, we are here to help you.

Your call at 1-877-421-0668 is always welcome. If you would just like to drop us an email or some lines, use either our email address:

or use our "Customer Support Form"

Quick Link: Retractable Banners: Information & Orders

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For this reason, our company is built on passion for our work, leading us to take control of our projects and allowing us to produce quality work.

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Video: See how a builder of a $1.5MM boat promotes it with multi-page printed catalogs

What's Hip and Happening At ColorCopiesUSA?

November 2019:

We are working on a new website design. And much more content for you.

So many people call asking about the meaning of collate, that we decided to explain the concept in detail: What does Collate Mean is now a fully developed article. If you have any questions, let us know.

It's even smarter to order from us: Fast + Low Price + High Quality Standards.

Our Spring promotions are really unique.. Continued advertising and outreach are key to success in a slow economy. The companies that take different marketing actions report better results than those that merely await for customers to take action.

The power of a series of retractable banners. Read the full article about how powerful retractable banners are.

About Color Copies USA

We are experts in digital color printing and color copies. Our best technology produces your best copies. We also offer on-demand color copy printing of digital multi-page-newsletters, brochures, business cards, leaflets and sales material.

As a direct mailing house, we provide high quality direct mail programs including lists, mailers, personalized web pages and landing pages.

We have proudly been in business since 1972.


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"They got here on time and LOOKED FANTASTIC. You guys did a wonderful job. I will definitely be in touch with more color copy needs (perhaps with a bit more leeway this time). I have a similar "stacked sheet" job for Christian Archives that will go out to maybe 350 people, so that will head your way by mid-May. Thanks again, these are great."

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Christian Archives
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