Is it a winning strategy?
Article by Gustavo Baner
Creating a series of retractable banners to be used at the booth during a trade show or a marketing event is a very smart use resources that perfectly align with the underlying strategy.
I will refer, as an example, at the series of units on the picture above. The design of this series is elegant and simple. Each color used in every banner is relevant to one of the product lines that this company,
The visitors to their booth will have no trouble in being presented with visuals that will raise curiosity about the different product lines that Automotive Data Solutions has to offer.
You might have wondered how effective is this multiple series of retractable banners when compared with a standard 10ftx10ft booth?
A 10ftx10ft usually has the equivalent of 3 vertical panels of visual area, which limits the way in which the messages can be presented. Because the unit sits in a specific area of the booth (usually a corner or at the back of the assigned area), unless the visitors go to that area, the visitors won't have an opportunity to see these messages.
Spreading a series of retractable banners on the floor of the booth alows for all traffic to face the messages that the company is trying to present at the trade show. Some of the units can be placed close to the corridors to attract attention, while others can be made the "hubs" of product-oriented exhibits within the booth.
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