11 Things to Consider When You Choose the Right Paper for a Printed Piece
1 - What is the use of the final piece? You are printing paper: How long should it last?
2 - Is perception of quality important to the audience of the piece?
Yes, a little bit
Use uncoated #24 grades or opaque grades. Thicker stocks look the best
Yes, a lot. I'll use the printing for
- Cotton bond papers
- Textured papers such as Classic Linen or Columns
Corporate's Brochures or Marketing
- Thick stock is always preferred
- The finishing is critical: satin or glossy coatings, Spot UV, Soft touch Finishing
Any paper will do its job