Attendees will be going to trade shows in 2024 to learn about various industries and services and be at the head of new trends. Exhibitors want to create awareness around their services or products and see how their peers are positioning themselves as well.

The hot sauce is that buyers prefer interactive, visual, and multisensory experiences at trade shows. The cherry on top goes to connection. There is huge value in in-person meetings at trade shows, and we believe that trade shows are not going anywhere, but it is important to observe what is happening.

Growth has been the outcome of these win-win events! Trade shows have played a significant role in B2B since this digital-centric century started. Year after year, there had been sustained growth in the business generated, until Covid-19 and the year 2020 arrived.

The Big Trend

The following graph, which covers not only trade shows but also trade magazines and other advertising venues, tells the story of the impact that COVID-19 might have for years to come. In 2023 we might see levels of exchange similar to what we saw in 2013.

Should Your Organization Return to In-Person Trade Shows?

Our clear answer is YES! The US trade show industry will be back faster than what the forecast indicates.

New Insight: 57% of Attendees to shows indicate that they learned and gained new skills.

Top 5 Reasons Why You Should Be Attending Tradeshows in 2024

1. Person-to-person contact: When people meet face to face they tend to feel more involved and obligated to interact and come up with positive solutions to problems.
2. Social networks do not replace in-person meetings: Social networks are a great tool, but nowhere as efficient as traditional meetings. Non-verbal language can build strong bridges between individuals that could be completely missed in a phone call or Zoom meeting.
3. VR (Virtual Reality) is becoming amazing! But it still can’t match the excitement generated in meetings, touching goods, and building possibilities.
4. A trade show tells a story: Just a few hours after you’ve arrived at a trade show, you get a sense of what’s new, what’s trendy, and what’s out. There’s no other way to experience such input and have a good time meeting people, products, and learning without real human interaction.
5. A dedicated audience: Putting up a booth for a trade show in 2024 will ensure you have a captive audience. It will provide you with far more opportunities to “close the deal” than any email blast could.

How to Make the Most Out of Your Trade Show in 2024

For Attendees

• As an attendee, be sure to gather business cards. This “old-fashioned” method is a sure-fire way to remember who you want to reach out to after the trade show has ended.
• As an attendee, take notes, and pictures, and record speeches from industry leaders.
• Fill your swag bag with brochures and promotional items from the floor of the show. Asking a vendor to “send me an email” is usually very ineffective, as that email will likely end up in your junk or spam folder, never to be opened.
• Assess the quality of the vendor’s trade show booth. If it looks professional, clean, and orderly, it is likely that the company also reflects that.

For Exhibitors

• Authoritative Power: Just for being there, you are seen as an authority in the matter. That represents a huge advantage in the marketplace.
• Firepower! As an exhibitor, make sure that your most experienced team members, including sales and management, are available at the event.
• Provide a comfortable setting: Make visitors feel at home. Nice graphics, decor, and a coffee bar can make magic happen.
• Create “A Look”: Make a theme of your tradeshow booths in 2024. Consistent branding is key. Use your logo’s color scheme to make a color profile that reflects your business.
• Pass out the swag: Make sure you order branded promo items that will keep you in the minds of attendees after it is all said and done. Travel Mugs and custom label water bottles are always a hit, and sure to get people coming to your booth.
• Create a database with data analysis: Get cards or scan badges from your visitors and create a database with notes about each person. More information about potential customers leads to more closings. You can then measure your ROI.
• Follow-Up: Yes…. this is the key to round-up all of your hard work.

Let Color Copies USA be Your 2024 Tradeshow Guide

At Color Copies USA, we understand the importance of making a lasting impression. Our online printing services are tailored to cover all your tradeshow needs. From retractable banners and table throws to comprehensive color printing solutions for booklets and catalogs, postcards and flyers, and presentation folders, we are equipped to support your marketing efforts with top-notch quality and efficiency.

Conclusion

The future of tradeshows in 2024 is bright, with expectations of renewed vigor and enhanced engagement. As businesses and industries rally to make the most of these opportunities, the role of high-quality, impactful tradeshow materials cannot be overstated.

With Color Copies USA by your side, you’re well-equipped to make a standout impression at any trade show, leveraging the best in color printing and online printing solutions to showcase your brand and offerings to the world.

To get your order started, click here or give us a call at 877-421-066