Tag: digital

5 Clever Ways to ‘Get the Word Out’ in 2022

Loudspeaker with "Word Out " message to indicate that you can get more clients
Get your word out. Your new clients will thank you for being there for them

Whether you are starting a new business, or you’re an established business owner, it’s important to get the word out to generate more sales. If you struggled to increase brand awareness in 2021, a new year means new, improved marketing strategies. There are many ways to get creative. You can choose from traditional advertising, such as large format signs and postcard magnets, to digital advertising, such as email marketing.

Blending both digital and traditional marketing strategies is integral to the success of every business. To help you get started, we have compiled a list of 5 clever ways to get the word out in 2022. Don’t forget, when you need marketing materials, look no further than Color Copies USA. Let us be your one-stop-shop for signs, banners, posters, brochures, and much more.

Printed Decals

Another great way to get your brand in the public eye is by using printed decals. If you don’t have a lot to spend on traditional marketing efforts, decals are an affordable, yet effective investment. They are also a great way to get your brand out in a fun and informal method. You can give away branded decals while attending trade shows, when customers have made a purchase, or at special events. If you want to monetize your printed decals, consider selling them at your store.

Direct Mail Marketing

Direct mail marketing, also called every door direct mail (EDDM) is an effective marketing strategy that utilizes the bulk mail service offered by the United States Postal Service. While it may seem old-fashioned, it’s an ideal way to get the word out about the company’s grand openings, special events, and huge sales.

EDDM is designed to allow business owners to specify demographics, including age, household size, and income. As a result, it isn’t considered a blanket marketing tactic, as you can choose the best mail route to generate leads, excluding the routes that do not have your target demographic. At Color Copies USA, we will produce high-quality catalogs, flyers, brochures, menus, and more to distribute to local neighborhoods. Our online printing service makes it easy for you to order almost any printed piece that your business needs.

Postcard Magnets

Another unique and fun way to promote your business is through postcard magnets. They can be placed on refrigerators in residential and commercial spaces, desks, or virtually any metal surfaces. Utilizing this method means that your brand will constantly be in the face of prospective customers. Get creative with your postcard magnet designs, so people will want to showcase them, and don’t forget to include clear CTAs. You can choose from a beautiful, pre-made template or a custom design. We’ve got you covered no matter which you choose!

Large Format Signs

When you’re ready to go big, let us help you create large format signs with our advanced printing technology, using a variety of ink and finishing options to get your message across. As the name suggests, large format signs are printing designs on large paper and other materials. Some examples include:

  • Vinyl banners
  • Yard signs
  • Aluminum signs
  • Billboards

Feather Flags

Advertising banners, such as feather flags, can go a long way in promoting your business, or a special event. When placed in a high-density location, you are sure to capture the attention of several interested passersby. If budget is a concern, you can opt for smaller, pre-printed flags that won’t cut into your budget. Or if you have the means to go big, you can choose extra-large feather flags that will generate lots of leads, but at a higher price. Whether you choose affordable or expensive, you are sure to generate leads with an advertising banner.

Contact Color Copies USA

When you need any printed materials, there is only one place to visit. Our online printing service simplifies the production of posters, banners, color copy printing, multipage catalogs, and more. We can produce any form of marketing material your business demands, fully customized to your specific requirements. Use this material for:

For large-format signs, postcards, menus, and more in Fort Lauderdale, contact Color Copies USA. Call toll-free at 1-877-421-0668 to get started. We are a professional online printing services company managed by well-trained staff and helpful, friendly customer service. Your call is always welcome.

Why Print Still Matters

Hi there everybody!
We are inaugurating this blog. We communicate the news here. The first post will try to explain why print still matters.

Print Advertisements
When we talk about business marketing platforms, we never can forget good old-fashioned print. Despite many business owners opt to replace paper advertisements with online media, social media marketing campaigns, and other innovative digital renditions, the best solution appears when we use a combination of print and digital advertising.
Print is their main selling tool:
  • Fact-filled catalogs for the bookshelf
  • Posters for the walls
  • Brochures for the racks
  • Photo-filled booklets for the students
  • Branded surveys and sign-in sheets
  • Forms, info sheets and marketing materials for the high school counselors.

The Advantages of Print Advertising

You know, when you read a book, the “book” object still has some magic. It is not the same thing to read it on a digital device. This analogy can be used to understand the actual power of an advertisment. Besides, digital media’s immense amount of accessibility leads to distractions such as popup and sidebar ads tailored specifically to your personal needs using your search history. Many people find these ads intrusive and irritating—almost an invasion of privacy.
Print advertisements not only enable your company to reach a non-digital audience, but they also give consumers a positive impression of your brand. Print is currently trendy in millennial circles, as are most “old school” practices.

Colorful, classy, clever, compelling print.

In fact, when students inevitably ask about campus life, the recruiters keep the focus tight. No mention of photos, Instagram or Pinterest. No pointing to videos on Periscope, Blab or YouTube. Nope. No digital distractions. Recruiters from several Universities tells that colorful brochures allow to create a direct message to the future students. “Take a few for your parents and friends” they say.