Printing Insights USA Blog ( News and Tips )

Spectacular Ideas to Promote Your 4th of July Event!

Using the Power of Printing to Make Your July 4th Event Sparkle!

4th of July promotions

When you are promoting a special event for the Fourth of July, it is essential to use a variety of high-quality advertising materials. At Color Copies USA located in Fort Lauderdale, Fla. and serving customers online throughout the USA, you can leverage the ‘power of printing’ to create dynamic advertising materials for your upcoming July 4th holiday event.

What Are the Different Types Of Advertising Materials?

If you haven’t shopped for customized advertising materials in several years, then you are going to enjoy shopping at our website. We offer the highest quality items for holiday events, and you can order the items from the convenience of your own home or office. Here are some of the items that you can use for the July Fourth weekend:

Postcards – mail postcards to customers
Window displays – cardboard or vinyl signs for windows
Flyers – inexpensive flyers for mailboxes
Signs – in various sizes to advertise your event
Menus – special menus for festivals or restaurants
Catalogs – designed for advertising Fourth of July products
T-shirts – for your employees or guests
Brochures – great for amusement parks or hotels
Banners – plastic banners for buildings and fences
Car magnets – perfect for helping people find an event
Promotional goods – free items such as pens and cups
Invitations – special invitations
Envelopes – printed envelopes with decorative designs

How Many Individuals Travel During the July Fourth Weekend?

July 4th Sale Printing

Nearly 50 million individuals will travel for the Fourth of July weekend, so you must use this opportunity to increase your business’s profits. Our company’s advertising materials are diverse, affordable and attractive. We make it easy to send us images, logos or other information to customize a variety of products.

BTW – this blog post is brought to you by Color Copies USA. We’re a ‘deep discounter’ for printing and we make it easy to order an assortment of items from our online website, delivered to any address that you choose FAST!

Use the Traditional Fourth of July Colors For Your Advertising

July 4 Flyer Printing

The traditional color options for the July Fourth weekend are red, white or blue, and we offer an assortment of color printing with different font styles. In addition, you can order advertising materials that are made in different colors to capture the interest of your customers. You don’t need to worry about whether or not you will like a particular type of advertising material because you can design it online to see what it looks like before placing your order.

Remember To Add Important Information To the Advertising Materials

You will want everyone to recognize your advertising immediately by having your business’s name in a large font size, but you may need other important information such as the time of the event. When you are sending any type of advertising in the mail, you can provide additional information such as the address for the event along with your business’s telephone number.

Use Decorative Elements Such as Stars and Stripes

For Fourth of July advertising, you can use decorative elements such as red and white stripes, blue backgrounds with stars, or images such as the American flag. When you select the font for your advertising, you might want to select an old-fashioned style that looks patriotic. Remember that when you are designing signs or other items, you will want your advertising to stand out from your competitors.

Use Your Advertising Materials At the Right Time

Don’t wait until the last minute to use or mail your advertising materials and promotional items. Send flyers and postcards to potential customers at least a month in advance. Begin to hang signs in the windows of your business or use pop-up signs on the sidewalks or along the street to capture the interest of anyone passing by your business during the week before your sale or event.

Celebrate ‘Mom-Ness’ with 4 Special Mother’s Day Printing Ideas

Leverage the Power of Print to Make Mom’s Day Pop

Mothers Day Sale Promo Printing

Mother’s Day is fast approaching – May 13th – and it’s time to think about the ways that you’re going to celebrate ‘Mom-ness’ in a fun and original way. Whether you’re a business looking to promote a particular event or product or you’re just looking to make the most of a celebration with your own mom, leverage the power of print to make your Mother’s Day Pop!

Idea 1 – Use Retractable Banners

You can opt for a reusable retractable banner for your retail sale or for your brunch event. This is something that you can look at as an investment ( after all – it happens every year! ). It’s easy to stand up because it’s self-contained with the banner and a stand. It can go inside your lobby to greet people or at a host stand to let people know of an upcoming event.

With a retractable banner, you can combine graphics with text to promote various things:

– Mother’s Day Brunch
– Flower Arrangements for Sale
– Mom’s Day SALES or specials
– A unique Mother’s Day Gathering

Whatever it might be, you can say it bigger and better with a banner so everyone NOTICES it and more people can find out about it.

Idea 2 – Mom Luv You Mugs

Do you want to give mom a custom mug that has your face on it? This has been a popular Mother’s Day gift for years and one that you can easily create and have printed in time. If you’re a hotel or restaurant prepping for the holiday, you may also want to think about a giveaway where every mother gets a free mug that day as a way of celebrating the women who visit.

If you have a family brunch – imagine how happy everyone will be to receive a mug with Mom’s picture or a photo of the whole family on it!

Mothers Day Mugs with Mom

Idea 3 – T Shirts

Celebrate mom in a fun way by having custom t-shirts made for everyone in the family (or everyone at your business). It’s a great way to theme everyone for the holiday so that mom knows that the day is dedicated exclusively for her enjoyment.

You can have her photo or we can use any artwork you supply. We can even custom design artwork especially for the occasion! Our Custom t shirt printing will make it a Mom’s Day that will be remembered the whole year through!

Idea 4 – Mother’s Day Flyers or Postcard Invites

Whether you’re promoting a Mother’s Day brunch or even a cool sale in advance of the holiday, color flyers can be printed and then distributed around town. It will be a great way to get the word out about what’s going on with plenty of room to share the details.

You may also want to consider postcards. These are smaller but can be used to mail directly to people. Mail them to your already established mailing list or buy a mailing list of your community. It may allow you to boost your sales for the holiday by tapping into a demographic that didn’t know you existed.

Mothers day banner flyer

Print marketing is still alive and well in 2018, especially because people can pin a flyer or postcard to a bulletin board or fridge as a reminder that you have something going on.

This is a once-a-year holiday so it’s important to make the most of it. Flowers, brunches, and jewelry are favorite mom gifts, so be sure to consider that as you prepare.

You can get wildly creative for how you get ready for the holiday. It’s even more fun when you brainstorm with your family or business associates. The friendly and imaginative team here at ColorCopiesUSA is also happy to hop on the phone with you and get creative with you to help your Mom’s Day ideas come to fruition!

So the good news is you still have time to get it printed by May 13 and you can rely on ColorCopiesUSA.com to take care of this event and all of your printing needs, from flyers and banners to gifts and promotional items!

Easter is Coming! Printing Ideas to Make Your Event Sparkle

Easter Eggs

Eastertime – Egg Hunts, Church Events, Parties!

Easter is a time of year that many people celebrate the joys of this season. Whether your Easter holiday consists of commemorating the resurrection of Jesus, the hunt for Easter Eggs, or the joy of Spring celebrations, there is much to prepare for during this holiday. Spring has sprung, the weather is beginning to change, and with it comes new opportunities for fun and party planning. When you begin searching for the perfect decorations and invitations, it is important that you know what to look for to make your 2018 Easter celebrations perfect.

First, identify what you want to celebrate and the kind of festivity you want to plan. There are numerous choices for the spring season, in which case Easter is the premier. Regardless of whether you are planning for a church cantata, a cookout, an Easter egg hunt, or a family gathering, it is important to prepare beforehand. The best way to draw the attention of your neighbors and friends is to use bright and bold, colored marketing materials. Show them that you mean business with your party and that their presence is valued. You can do this by investing more into how you present this event to them. Here are a few tips that can capture anyone’s notice for you holiday event, all of which we provide through www.colorcopiesusa.com.

Gift and Promotional Items

When people come to your event, you want them to leave feeling valued. To keep them connected to your event or services, there are many promotional items you could give them to remember you by. A coffee mug, notebook, or mouse pad with your logo on it will keep the memory of their experience fresh in their mind. Therefore, if you are hoping to plan the most exciting event of the year, help them look forward to the next festivity that you plan with a gift item that keeps your church or company fresh in their minds.

Invitations and Registration Cards

The first impression that you may have on a new guest is likely to be the invitation or registration card that you place in their hands. When they see your invitation or words of welcome, will they be impressed or disappointed? By using color and bold images, you will undoubtedly capture their attention. If you want someone to be impressed with your Easter event, do not miss the opportunity to influence them during what is possibly the most colorful holiday of the year.

Banners and Posters

Make a statement with your marketing materials this season by making then even bigger. By investing in a banner or a poster, you ensure that your event is seen even at a distance. By optimizing your promotional content and making them even more noticeable, it is likely that you will draw a bigger crowd. Choose to excite your potential audience and partygoers with an amazing banner.

Conclusion

What can you possibly say to someone else to convince him or her to spend Easter at your event? No matter what you say, people are always going to believe what they see. If they see your effort in creating beautiful materials that draw them in and make them feel included in something spectacular and well presented, they will be more likely to enjoy themselves. By using our commendable services at www.colorcopiesusa.com, you are promised an opportunity to amaze your target audience. No matter what kind of event you are planning, prepare it with the intent to impress.

5 Ways to Leverage Printing to Stand-Out at Your Next Trade Show or Conference

5 Ways To Use Printing Even in this digital age, ‘the power of print‘ cannot be denied. Human beings will always have an emotional reaction to holding something colorful and interesting in their hands. From a very early age, people learn to examine and understand with their fingers and hands. This is why the printed page will very likely always have a unique appeal.

As a business owner, you have to take advantage of that power and use professional printing to your advantage. But how, in this age of distraction and animation and slick video presentations can a mere roll-up banner, poster or business card measure up? Consider the fact print book sales are going up, even though e-books have been available at retail now for more than ten years.

Using print effectively is not as difficult as you think. In fact, you may find a fair number of your prospective clients and customers relieved by the fact your business cards and brochures aren’t reaching through a screen at them.

If you are looking for ways to leverage print for your business, here are some things to consider.

Coordinate Your Imagery

Think about the most successful music videos of all time. What did they have in common? Some can credibly argue they all shared at least one synchronized dancing segment.

Well, what if your documents could synchronize themselves somehow? Wouldn’t that draw more attention than a simple business card or booklet?

If you were to place a pen, business card, roll-up banner, brochure and t-shirt on your table at your next trade show, and all five objects had the same logo on them, how do you think people would respond? You know how you responded the last time you saw five image-coordinated objects. It draws the eye. It creates curiosity.

Coordinate Your Colors

Ask your printer to explain color theory to you sometime if you want to learn one of the keys to the universe. Even simpler, ask yourself this question: Why are all fast food logos red and yellow?

Color theory says yellow makes you anxious and red makes you hungry. If you want to know if color theory works, stop by In-N-Out Burger on a Friday evening around 6PM and count the cars in the drive-thru.

If you want to use color theory in your brochures or tchotchkes, try green. It conveys peace and prosperity. It should probably be your official color if you’re selling investments.

Whatever you do, pick great colors that send the right message and paint everything you print with them.

Face to Face

The human brain is uniquely constructed to decode human faces. Nothing draws attention like an unfamiliar face, except possibly the face of a very attractive man or woman.

If at all possible your printed materials should have someone’s face on them, whether it is your own or a stock photograph. If you can use color theory and image coordination to combine with the same face on all of your materials, so much the better.

Tell a Story

Everything starts out as a story and ends up as a story. The reason is pretty simple. Human beings respond to stories in ways we respond to nothing else.

There is no faster way to get someone’s undivided attention without their defenses going up than to start with “let me tell you a story.”

Your print materials should tell a story of some kind. Even if it’s just an intriguing tag line, getting someone to buy in before you even start your pitch is vital to your long-term sales prospects, even at a trade show.

Importance of Contrast

The most effective contrast combination on Earth is white on red. If you are skeptical, count the number of youth sports teams that use red jerseys with white numbers. Then count the teams with green jerseys and blue numbers.

Good contrast is attention getting. Think of the best book cover you’ve ever seen. Chances are it has big bold letters and a high contrast centered color of some kind on a receding darker-colored background.

The reason you bought that book is because it jumped off the shelf, and the other books had inferior covers.

Your business should have superior attention-getting power. That’s why you need contrast.

There are no silver bullets when it comes to marketing. All you can do is give yourself the best chance of success and throw for the end zone. But if you follow the advice of professional printers and get the highest quality printed materials you can, your chances of success will be considerably enhanced.

Tips for Printing Amazing Holiday Promo for Your Retail Store!

Christmas sale flyer Although digital marketing has received a lot of attention with the emergence of the internet age, printed marketing has not lost its relevance. It’s crucial for retail businesses to understand that promotional products and print materials are an expression of your brand and will remain an essential component of the success of your small business marketing plan. In fact, having an attractive product presentation is one of the top 3 most important success factors in printing, according to IBIS World. A retailer that harnesses the power of print this Holiday season can make an enormous impact on their bottom line. Think about it, if your customers can see the difference between you and your competitors in your use of high graphic design, imaginative layouts on postcards, flyers and banners and the use of your logoand branding in the marketplace, you’ll take more market share and make more sales!

Printing is also more affordable now which means that you can take advantage of huge savings on marketing your retail brand.Color presses are allowing online printers to print thousands of full color items at pennies on the dollar. You can get dynamic promotional materials such as roll up banners in front of your store, custom feather flags and a frame sidewalk signs. This professional signage helps extend your brand outside your store and onto the streets.

Loyalty Cards and Business Cards

One of the most significant advantages of business and loyalty cards is that it’s easier for customers to grab and share with friends at social events, professional meetings, and expos. Additionally, it creates a visual and mental link every time you hand over your business cards. Wallet-friendly loyalty cards are also cost-effective, and they help to build fans and encourage repeat business. If you are in search of a classier look, it’s vital to consider glossy or coated stock paper. Alternatively, you can make your business card do a double job by designing the back as an appointment card.

Flyers and Brochures

Even in this day and age, printed materials and promo are still a valuable marketing tool, especially during the holidays. One of the most considerable advantages of catalogs and brochures is that they not only remind your customers of the products and services offered but they also present your information quickly. Besides, you can choose to use brochure holders for display in expo booths and trade shows or at your stores front counter. It’s important to note that apart from your location, logo and messaging, you also need to include your social media handles, website URL, as well as testimonials from satisfied clients.

Promotional Apparel

Small and Large business owners need to understand that wearable branding whether they are donated by customers and fans or staff makes a lasting impression. However, if you opt for a promotional appeal, you need to go with the cheapest option. During the Holidays, it is especially important to ensure your staff look uniform and are easy to spot during busy times.

Christmas sale flyer Take Advantage of Shoppertainment

You should at least organize two to three minor events and one major event during the Holidays at your retail store during November and December. A major event usually takes time to plan, and it not only packs your shop with customers, but it also builds traffic. Take note that fashion or class show is a major event, but it can only be crowned as a major event if it attracts potential clients. A minor event could be something like a mini-classes or a weekend full of demonstrations.

Postcards, Letterheads and Branded Envelopes

To effectively promote your business or specials to customers you should consider putting your logo or holiday message notes on the card. If you have excellent graphic or image, unique product or historical storefront, chances are that it wouldn’t take long before your clients send to friends. That aside, investing in high-quality letterhead and envelopes that are emblazoned with a smart business logo is a traditionally great move. Such envelopes can quickly establish a good first impression when mailing correspondence, gift cards, invoices as well as direct mail campaigns.

Be creative this Holiday season in the use of printed promotional materials for your retail business and you’ll notice the difference in store traffic and increased retail gift purchases.

Snap Frames: A New Framing Solution for Artwork, Posters and Other Graphics!

Easily Change Out Posters and Signage Anytime

We are pleased to introduce ‘Snap Frames’, an innovative new way to easily frame and change out your posters, artwork, signs and other graphics as often as you’d like! Now you can change your graphics and printed posters EVERY DAY! No more permanent glass and matte board, just switch out graphics easily…it’s a SNAP!

The ‘snap effect’ comes from spring loaded sides. You simply place your artwork within the aluminum frame and snap it in place. There is a rigid styrene backing to keep the image flat and in the right position at all times.

Snap Frames have hundreds of uses: from advertising plays, bands and other special events to displaying information at conventions and tradeshows; from advertising sales and grand openings to directing guests at weddings, reunions and other public events. Just use your imagination! There’s no better way to display posters for events that change daily!

You don’t even have to take your frame down off the wall when you want to change the sign, image or poster; just snap the front open and and pop a new poster in!

The aluminum frame is available in two colors: satin silver or matte black. Snap Frames are easy snap aluminum frames that are proudly made in the USA. We can even imprint your company logo on the aluminum profiles!

● Recommended for indoors, with no direct sunlight.
● Available in Silver or Black
● Standard Sizes available from 8”x10” up to 36”x48” with a total of 24 different sizes.
● Front loading frame with strong PVC frame that accepts posters up to 1/32” thick.
● There are vertical and horizontal mounting holes.
● Wall screws and anchors are included.
● A plastic corrugated backer is provided.
● There are no springs in this model and it ships pre-assembled.

With over 45 standard combinations of size, aluminum color and clear or matte lenses, you can easily customize your framed artwork, posters, graphics to your liking.

Call (877) 421-0668 to learn more about snap frames, posters, signs, color copies and printing of all types. We’re ColorCopiesUSA and we help people around the USA with their discount digital printing needs!

Pompano Beach’s Premier Printing Company for Color Copies, Banners, Posters and More

Pompano Beach Design and Print | Signs and Banners | ColorCopiesUSA

There is a business boom happening in Pompano Beach. The median household income was $41,321 in 2015, which represents a 1.94% growth over 2016 and it’s still climbing here in 2017. You probably see the posters on all the new stores on Federal Highway. Why are people flocking to Pompano?

Locally known as the “Heart of the Gold Coast,” we are widely known for fantastic fishing as well as being a haven for scuba divers because of the living coral reef right offshore. The thousand-foot long fishing pier with its family-friendly picnic grounds, barbecue grills and play areas also attracts people to the area with birthdays, weddings and other special events happening every weekend.

How do people find out about these events? Facebook comes to mind but there is nothing like printed flyers and color copies to also help get the word out when you have events like the Seafood Festival (April) to the Pompano Beach Fishing Rodeo (May) and finally the Holiday Boat Parade down the Intracranial that caps the year.

Also in Pompano Beach there’s a very strong business sector, from restaurants to construction companies with endless printing needs from flyers, menus, catalogues, and t-shirts to large format design and printing like signs, banners and posters. Color Copies USA, a national online print shop, is able to serve all of Pompano’s business printing, both online and locally with the shop in Oakland Park, just 10 short minutes away from Pompano Beach for businesses and individuals looking for a friendly discount digital or local printer.

Steps for Using Clear Copies USA for Your Next Printing Projects

• Call for a free consultation so we can customize your printing needs and the best way to accomplish them quickly and affordably.
• Make sure you plan ahead. Give yourself plenty of lead time before holidays or special events to avoid rushing to the finish line. We want your projects end up ahead of schedule.
• Don’t hesitate to ask us for our competitive quotes. Clear Copies USA guarantees the best price quotations, but feel free to shop around (you’ll see what we mean).
• And don’t miss all the testimonials from our happy customers that we’re so proud to serve.

Last but not least… call or place your order online with Clear Copies USA today.

Special Event Upcoming?

Bring Your Event to Life with Dynamic Posters and Banners!!

Hosting a special event provides you with the opportunity to interact with your customers and employees in a different way. While the business might be at the heart of the conversations, you also get to interact in a more social manner. From the location to the food, each detail has required your attention. Choosing to add posters to your event can make it even more successful.

Identifying Location: Retractable Banners or Posters

You’ve probably been to at least one event where you could not find the entrance. You may have awkwardly wandered around for several minutes until someone pointed you in the right direction. If the event had only had a retractable banner or poster, you probably would not have become lost. While guests eventually forgive a lack of direction at the beginning, you want them to enter the event on a positive note. Choosing signage to direct them to where to go is a wise decision. This step is particularly useful if the celebration space has multiple entrances or is housed in a building with multiple events occurring at the same time.

Product and Service Identification: Logo Promo and Posters

If you’re offering products and services at your event, then you want to have some indoor posters that clearly demonstrates where they are. For example, maybe you are playing host to a bridal showcase. Guests probably don’t want to walk up to businesses only to ask where their competitors’ stands are located. You can select posters and logo promotional products that fit with the formality of the event so that guests can enjoy the ambiance and still find where it is that they want to go.

Printing Seating Information: Color Copies

Some events have formal seating arrangements, and you want to present that information in a clear manner. An indoor poster near the entrance can help to convey those details. Instead of having guests who accidentally sit down in the wrong seat, they can immediately see that their seats have already been chosen. Guests are often eager to find out with whom they will be sitting, so a poster delineating the seating arrangements also allows them to absorb that information.

Theme and Ambiance

If you have selected a particular theme for the celebration, you want to ensure that it is infused into the affair. For example, some hosts discuss a theme and include it on the invitations, but when the guests arrive, they discover that no elements of the theme have been included in the decor itself. Working to bring these details into the decor of the event shows that you are dedicated to it. Chances are that you want guests to attend future events, and they are more likely to do so if they have a favorable impression of this one.

special event poster

Schedule of Events

You might be hosting a celebration where different performers will appear at various times, or you might need to convey a schedule of events to the guests. In any case, a poster allows you to do with great ease. Instead of wasting paper by passing out a small brochure to every guest, you can put all of it onto one poster. If you are having many guests or the room is very large, you could consider a couple of posters. Doing so will still help you to be kind to the environment and to convey your point.

When you’re thinking about the details of the event, you might not immediately consider posters signs and banners. However, after evaluating all the ways in which they can help, you may see the need to have at least a few of them printed especially for your event. And if you happen to need help, the online printing experts at ColorCopiesUSA are only a phone call away!

5 Helpful Tips for Promoting Your School or Family Reunion

Whether you are planning a high school reunion or family reunion, you want it to be an event to be remembered. If your reunion is a success, your classmates or families will look forward to the next one. Before you start making firm plans for your next reunion, consider the following five tips for promoting your college, high school or family reunion.

Start Early

The purpose of a reunion is to get people together who don’t see each other that often. If you want people to show up, give them a “heads-up” by sending a “Save-the-date” card. To get this going, find a printer who can help you with all of your printing needs from invitations to banners and decorations. An online printer is the perfect for reunion printing needs. Color Copies USA can help you design a colorful “Save-the-Date” post card that an individual can attach to his or refrigerator with a magnet as a reminder.

Generate Excitement with Your Marketing Materials

Think about it. What would excite you more–would you rather receive an invitation on plain paper or one with a dynamic design using ‘spot UV’ to give it sheen and a 3D effect? The more engaging invitation will generate more interest and excitement because it gives you the feeling that you don’t want to miss this event! Image is everything and an online printer can help you develop the perfect invitation or marketing piece that will have your invitees ready to RSVP as soon as they receive it in the mail! ColorcopiesUSA.com can design and print pieces that will generate interest in your event.

Set up a Website or Social Media Page

There are lots of companies that offer free websites, making it possible for you to give your event a presence on the web. You can also create a social media page that allows family members and friends to follow the progress of event planning. This is a good strategy for answering questions and reminding invitees of the event.

Offer Flexible Payment Options

If your reunion will be an event that requires a hotel stay or other “pricey” activities, it might be wise to start early enough and set up a payment option that allows your attendees to make payments over time rather than paying a lump sum. This will help individuals who may have tight budgets.

Create Lasting Memories with Take-home Items

Many people enjoy sporting their reunion T-shirts long after the event. Why not have a design contest and let your classmates or family choose the winning design? Once you the design is chosen, you have it printed easily by uploading your design to Color CopiesUSA.com T-shirt order center. Color Copies USA.com can also help you with other printing needs such as mugs, key chains, tote bags and other memorabilia that your guests will cherish for years.

Make Your Printing Project ‘POP’ with These 6 Printing Ideas

Six Printing Techniques That Will Make Your Print Project Stand Out

Printing Techniques

Do you remember the good old days when the most exciting thing you could do to make your printing stand out was to print in color? Printing technologies have evolved over the last 20 years to create commercial presses that are faster and reproduce more sophisticated graphics. Whether it’s a fancy wedding card or a textured business card, 21st century techniques give us wonderful printing ideas to make our projects ‘pop’ and help us to communicate in ways never imagined before!

Printing techniques have also led to the rise of creative industries such as 3D printing, advanced graphic design, press printing, and photo printing just to mention a few. If you are looking for ideas for an eye-opening new business card to make your new prospects say ‘WOW!’ or a slick new way to package your product, there are many amazing new ideas to select from. Let’s discuss some of these printing techniques and ideas that you can rely on to make your print project stand out.

Six printing techniques that are cheaper and easier than ever to use on your project include:

1. Embossing
2. Spot UV – Flat or Raised
3. Foil Stamping
4. Feather Signs
5. Die Cutting
6. Varnishing and Soft Touch Matte Lamination

1. Embossing

This technique of printing has a different technique called debossing. This method of printing involves a press, a metal plate, and a counter. Once a plate is made, it is put on the press and the paper that is to be printed on is laid in between the plate and the counter. Pressure is applied to the counter pushing the paper into the plate to achieve an extrusion. Security features on documents such as official seals use this technique to make impressions on paper.

In debossing, the opposite happens on the paper. The paper achieves print impression in the form of an intrusion or depression. To achieve the best print results when using this method, we need to have sufficient spacing between characters.

2. Spot UV – 3D Spot Raised UV

Whenever we hand someone a product catalog or a business card we expect them to last longer in their hands so that they can achieve their marketing purposes. Spot UV is a post-printing coating technique that adds extra shine and protection to a print job. The technology uses UV light to add the varnish that coats a printed cardstock or plain paper.

Spot UV the varnish is commonly used to cover full-color paper items, locking in their color and making the print work shine. Spot UV also acts to protect the print job from damage by moisture or dust scratches. Magazine cover pages, business cards, wedding cards and event tickets are some of the materials that require Spot UV printing.

3D Spot Raised UV applications the amount of varnish applied is physically visible. It is usually about 50 microns thick and your naked eye will see it, and your touch will feel it. This application is mostly used to enhance embellishing of the piece. The positive visual effect on business cards is amazing!

3. Foil Stamping Innovation

Typical printing techniques are not able to achieve a silver or gold finish. Silver or gold print jobs are unique because they have that memorable ‘gilded’ or ‘shiny’ property that evokes precious metal. Foil stamping can be used to make silver or gold prints. This technique can only print vector images or outlined fonts. This method is preferred when printing invitation cards and covers of books.

NEW IN THE INDUSTRY: Since about 1 year ago there is a digital technique that permits to apply foil stamping on the fly, without the need of a die. You can now order a set of business cards with foil stamping without the requirement of producing a metal die, which creates endless opportunities for your invitations, business cards and other marketing pieces

4. Feather Signs

In case a print project is for outdoor use, a preferable method of printing would be feather signs. Feather signs are large cloth-like print jobs that are preferred for the outdoors. A large format printer is used to add text and images on printable vinyl materials.

5. Die Cutting and Laser Cutting

Die to cut is the process of chipping off irregular shapes in cardstocks or paperboards through the use of dies. The technique creates print impressions on paper by extracting shapes from the stock. To use this method one can make unique dies or use custom dies such as a square with two rounded corners.

6. Varnishing and Soft Touch Matte Lamination

Varnishing, like Spot UV, is also a post-print technique that can be used in making a print project stand out. The method uses a liquid called varnish to achieve a glossy, matte shine or silky on a printed cardstock. When the varnish coats the entire area of the print job, that type of varnishing is known as flood varnishing. This technique can also let you highlight specific areas of your print project.

An alternative to varnishing is the use of hot-applied matte lamination, suede finishing that everyone loves. 3D raised UV contrasts so nicely with the suede finishing that makes one of the most elegant combinations that you can currently get.

All these printing techniques can be used to make your print project unique and attractive. In combination, they can really make your project stand out from the crowd. Applying these 6printing ideas will let your imagination soar and your printing project ‘POP’!