Printing Archives - Page 6 of 6 - Printing Insights USA Blog ( News and Tips )

Tips for Printing Amazing Holiday Promo for Your Retail Store!

Christmas sale flyer Although digital marketing has received a lot of attention with the emergence of the internet age, printed marketing has not lost its relevance. It’s crucial for retail businesses to understand that promotional products and print materials are an expression of your brand and will remain an essential component of the success of your small business marketing plan. In fact, having an attractive product presentation is one of the top 3 most important success factors in printing, according to IBIS World. A retailer that harnesses the power of print this Holiday season can make an enormous impact on their bottom line. Think about it, if your customers can see the difference between you and your competitors in your use of high graphic design, imaginative layouts on postcards, flyers and banners and the use of your logoand branding in the marketplace, you’ll take more market share and make more sales!

Printing is also more affordable now which means that you can take advantage of huge savings on marketing your retail brand.Color presses are allowing online printers to print thousands of full color items at pennies on the dollar. You can get dynamic promotional materials such as roll up banners in front of your store, custom feather flags and a frame sidewalk signs. This professional signage helps extend your brand outside your store and onto the streets.

Loyalty Cards and Business Cards

One of the most significant advantages of business and loyalty cards is that it’s easier for customers to grab and share with friends at social events, professional meetings, and expos. Additionally, it creates a visual and mental link every time you hand over your business cards. Wallet-friendly loyalty cards are also cost-effective, and they help to build fans and encourage repeat business. If you are in search of a classier look, it’s vital to consider glossy or coated stock paper. Alternatively, you can make your business card do a double job by designing the back as an appointment card.

Flyers and Brochures

Even in this day and age, printed materials and promo are still a valuable marketing tool, especially during the holidays. One of the most considerable advantages of catalogs and brochures is that they not only remind your customers of the products and services offered but they also present your information quickly. Besides, you can choose to use brochure holders for display in expo booths and trade shows or at your stores front counter. It’s important to note that apart from your location, logo and messaging, you also need to include your social media handles, website URL, as well as testimonials from satisfied clients.

Promotional Apparel

Small and Large business owners need to understand that wearable branding whether they are donated by customers and fans or staff makes a lasting impression. However, if you opt for a promotional appeal, you need to go with the cheapest option. During the Holidays, it is especially important to ensure your staff look uniform and are easy to spot during busy times.

Christmas sale flyer Take Advantage of Shoppertainment

You should at least organize two to three minor events and one major event during the Holidays at your retail store during November and December. A major event usually takes time to plan, and it not only packs your shop with customers, but it also builds traffic. Take note that fashion or class show is a major event, but it can only be crowned as a major event if it attracts potential clients. A minor event could be something like a mini-classes or a weekend full of demonstrations.

Postcards, Letterheads and Branded Envelopes

To effectively promote your business or specials to customers you should consider putting your logo or holiday message notes on the card. If you have excellent graphic or image, unique product or historical storefront, chances are that it wouldn’t take long before your clients send to friends. That aside, investing in high-quality letterhead and envelopes that are emblazoned with a smart business logo is a traditionally great move. Such envelopes can quickly establish a good first impression when mailing correspondence, gift cards, invoices as well as direct mail campaigns.

Be creative this Holiday season in the use of printed promotional materials for your retail business and you’ll notice the difference in store traffic and increased retail gift purchases.

Snap Frames: A New Framing Solution for Artwork, Posters and Other Graphics!

Easily Change Out Posters and Signage Anytime

We are pleased to introduce ‘Snap Frames’, an innovative new way to easily frame and change out your posters, artwork, signs and other graphics as often as you’d like! Now you can change your graphics and printed posters EVERY DAY! No more permanent glass and matte board, just switch out graphics easily…it’s a SNAP!

The ‘snap effect’ comes from spring loaded sides. You simply place your artwork within the aluminum frame and snap it in place. There is a rigid styrene backing to keep the image flat and in the right position at all times.

Snap Frames have hundreds of uses: from advertising plays, bands and other special events to displaying information at conventions and tradeshows; from advertising sales and grand openings to directing guests at weddings, reunions and other public events. Just use your imagination! There’s no better way to display posters for events that change daily!

You don’t even have to take your frame down off the wall when you want to change the sign, image or poster; just snap the front open and and pop a new poster in!

The aluminum frame is available in two colors: satin silver or matte black. Snap Frames are easy snap aluminum frames that are proudly made in the USA. We can even imprint your company logo on the aluminum profiles!

● Recommended for indoors, with no direct sunlight.
● Available in Silver or Black
● Standard Sizes available from 8”x10” up to 36”x48” with a total of 24 different sizes.
● Front loading frame with strong PVC frame that accepts posters up to 1/32” thick.
● There are vertical and horizontal mounting holes.
● Wall screws and anchors are included.
● A plastic corrugated backer is provided.
● There are no springs in this model and it ships pre-assembled.

With over 45 standard combinations of size, aluminum color and clear or matte lenses, you can easily customize your framed artwork, posters, graphics to your liking.

Call (877) 421-0668 to learn more about snap frames, posters, signs, color copies and printing of all types. We’re ColorCopiesUSA and we help people around the USA with their discount digital printing needs!

Pompano Beach’s Premier Printing Company for Color Copies, Banners, Posters and More

Pompano Beach Design and Print | Signs and Banners | ColorCopiesUSA

There is a business boom happening in Pompano Beach. The median household income was $41,321 in 2015, which represents a 1.94% growth over 2016 and it’s still climbing here in 2017. You probably see the posters on all the new stores on Federal Highway. Why are people flocking to Pompano?

Locally known as the “Heart of the Gold Coast,” we are widely known for fantastic fishing as well as being a haven for scuba divers because of the living coral reef right offshore. The thousand-foot long fishing pier with its family-friendly picnic grounds, barbecue grills and play areas also attracts people to the area with birthdays, weddings and other special events happening every weekend.

How do people find out about these events? Facebook comes to mind but there is nothing like printed flyers and color copies to also help get the word out when you have events like the Seafood Festival (April) to the Pompano Beach Fishing Rodeo (May) and finally the Holiday Boat Parade down the Intracranial that caps the year.

Also in Pompano Beach there’s a very strong business sector, from restaurants to construction companies with endless printing needs from flyers, menus, catalogues, and t-shirts to large format design and printing like signs, banners and posters. Color Copies USA, a national online print shop, is able to serve all of Pompano’s business printing, both online and locally with the shop in Oakland Park, just 10 short minutes away from Pompano Beach for businesses and individuals looking for a friendly discount digital or local printer.

Steps for Using Clear Copies USA for Your Next Printing Projects

• Call for a free consultation so we can customize your printing needs and the best way to accomplish them quickly and affordably.
• Make sure you plan ahead. Give yourself plenty of lead time before holidays or special events to avoid rushing to the finish line. We want your projects end up ahead of schedule.
• Don’t hesitate to ask us for our competitive quotes. Clear Copies USA guarantees the best price quotations, but feel free to shop around (you’ll see what we mean).
• And don’t miss all the testimonials from our happy customers that we’re so proud to serve.

Last but not least… call or place your order online with Clear Copies USA today.

Special Event Upcoming?

Bring Your Event to Life with Dynamic Posters and Banners!!

Hosting a special event provides you with the opportunity to interact with your customers and employees in a different way. While the business might be at the heart of the conversations, you also get to interact in a more social manner. From the location to the food, each detail has required your attention. Choosing to add posters to your event can make it even more successful.

Identifying Location: Retractable Banners or Posters

You’ve probably been to at least one event where you could not find the entrance. You may have awkwardly wandered around for several minutes until someone pointed you in the right direction. If the event had only had a retractable banner or poster, you probably would not have become lost. While guests eventually forgive a lack of direction at the beginning, you want them to enter the event on a positive note. Choosing signage to direct them to where to go is a wise decision. This step is particularly useful if the celebration space has multiple entrances or is housed in a building with multiple events occurring at the same time.

Product and Service Identification: Logo Promo and Posters

If you’re offering products and services at your event, then you want to have some indoor posters that clearly demonstrates where they are. For example, maybe you are playing host to a bridal showcase. Guests probably don’t want to walk up to businesses only to ask where their competitors’ stands are located. You can select posters and logo promotional products that fit with the formality of the event so that guests can enjoy the ambiance and still find where it is that they want to go.

Printing Seating Information: Color Copies

Some events have formal seating arrangements, and you want to present that information in a clear manner. An indoor poster near the entrance can help to convey those details. Instead of having guests who accidentally sit down in the wrong seat, they can immediately see that their seats have already been chosen. Guests are often eager to find out with whom they will be sitting, so a poster delineating the seating arrangements also allows them to absorb that information.

Theme and Ambiance

If you have selected a particular theme for the celebration, you want to ensure that it is infused into the affair. For example, some hosts discuss a theme and include it on the invitations, but when the guests arrive, they discover that no elements of the theme have been included in the decor itself. Working to bring these details into the decor of the event shows that you are dedicated to it. Chances are that you want guests to attend future events, and they are more likely to do so if they have a favorable impression of this one.

special event poster

Schedule of Events

You might be hosting a celebration where different performers will appear at various times, or you might need to convey a schedule of events to the guests. In any case, a poster allows you to do with great ease. Instead of wasting paper by passing out a small brochure to every guest, you can put all of it onto one poster. If you are having many guests or the room is very large, you could consider a couple of posters. Doing so will still help you to be kind to the environment and to convey your point.

When you’re thinking about the details of the event, you might not immediately consider posters signs and banners. However, after evaluating all the ways in which they can help, you may see the need to have at least a few of them printed especially for your event. And if you happen to need help, the online printing experts at ColorCopiesUSA are only a phone call away!

5 Helpful Tips for Promoting Your School or Family Reunion

Whether you are planning a high school reunion or family reunion, you want it to be an event to be remembered. If your reunion is a success, your classmates or families will look forward to the next one. Before you start making firm plans for your next reunion, consider the following five tips for promoting your college, high school or family reunion.

Start Early

The purpose of a reunion is to get people together who don’t see each other that often. If you want people to show up, give them a “heads-up” by sending a “Save-the-date” card. To get this going, find a printer who can help you with all of your printing needs from invitations to banners and decorations. An online printer is the perfect for reunion printing needs. Color Copies USA can help you design a colorful “Save-the-Date” post card that an individual can attach to his or refrigerator with a magnet as a reminder.

Generate Excitement with Your Marketing Materials

Think about it. What would excite you more–would you rather receive an invitation on plain paper or one with a dynamic design using ‘spot UV’ to give it sheen and a 3D effect? The more engaging invitation will generate more interest and excitement because it gives you the feeling that you don’t want to miss this event! Image is everything and an online printer can help you develop the perfect invitation or marketing piece that will have your invitees ready to RSVP as soon as they receive it in the mail! ColorcopiesUSA.com can design and print pieces that will generate interest in your event.

Set up a Website or Social Media Page

There are lots of companies that offer free websites, making it possible for you to give your event a presence on the web. You can also create a social media page that allows family members and friends to follow the progress of event planning. This is a good strategy for answering questions and reminding invitees of the event.

Offer Flexible Payment Options

If your reunion will be an event that requires a hotel stay or other “pricey” activities, it might be wise to start early enough and set up a payment option that allows your attendees to make payments over time rather than paying a lump sum. This will help individuals who may have tight budgets.

Create Lasting Memories with Take-home Items

Many people enjoy sporting their reunion T-shirts long after the event. Why not have a design contest and let your classmates or family choose the winning design? Once you the design is chosen, you have it printed easily by uploading your design to Color CopiesUSA.com T-shirt order center. Color Copies USA.com can also help you with other printing needs such as mugs, key chains, tote bags and other memorabilia that your guests will cherish for years.

The Party Planning Printing Ideas Checklist

Planning a party? Need some ideas? No matter what type of celebration you are having, custom printing some key items will help make your party a smashing success! By ordering professionally printed products, such as invitations, banners, signs, party gifts and thank you cards, you save the time and effort it would take to make things by hand or print them yourself. Custom printed items nearly always look better too. Save time and add those special touches that will make your party more memorable.
Here’s a simple party printing ideas checklist of printed pieces that will help make it a fun affair, whether it’s a surprise birthday party for a loved one, a reunion for family or friends, a corporate holiday office party, or any type of gathering where you want to impress the guests.

Invitations, Banners, Signs, Party Gifts, Thank You Cards and more…

Invitations– Even in a day of e-vites and online RSVPs, it is still in good form to have physical invitations to announce special events. Create postcards to hand out at the office or at school. Here’s an idea – mail out your invites instead of emailing them. Everyone loves to receive the ‘good’ type of mail. They are cheaper to mail than you might think as well ( if the invites need to be sent out, rather than passed out ). Sending an invite always ads that personalized touch that impresses would-be guests. Use a fun photo of the guest of honor, or create a custom design that reflects the significance of the day.
Banners– Make a few custom vinyl banners and posters to hang up around the party area. Use colors that coordinate with the theme of the celebration, and choose lettering that conveys your special message about the event. This could be words of encouragement or congratulations, depending on the occasion. Think “Welcome Home” for a returning vet, “Happy 50 th ” for the golden anniversary for your parents or “Congratulations Graduate!” for your high schooler who just passed her SAT’s and is about to graduate.
Signs– Make signs to hang outside of the event, to guide people into it. If it is in a harder to find location than usual, create a few extras to offer directions and place them at common intervals on the way to the party. Signs also make surprise parties, bar mitzvahs and birthday parties that much more special. Think of how excited your child will be to see a bigger than life size sign saying ‘Welcome to Emily’s Birthday Party!!’ – she’ll remember it always!
Party Gifts– Give guests a special custom memento to take home with them. This could be as simple as a colorful pen and fun graphic notepad, to as elaborate as a custom calendar with personal pictures. Give everyone a custom t-shirt, hat, or tote bag to wear for the event. Other ideas include journals, coffee cups, barware, or pet accessories such as collars or tags.
Thank You Cards– Follow up any great celebration with thank you notes to everyone who attends. This is especially important if you held the event to raise awareness for a cause or gifts of any kind were received from guests.
You can even print custom wrapping paper for your gifts – just ask our friendly and creative printing specialists about this and other Printing Ideas.

Every product we mention above can be customized to your specifications. Create the perfect ambiance to celebrate a special occasion with loved ones or a fun environment to hold a business event. At ColorCopiesUSA, your friendly printing specialist will help make sure you can check off your custom printing needs all at once, and move on to the other party planning tasks on your list. Call us today at (877) 421-0668 or click here and let us know all about your special event – we’ll make it that much more special!!

“The Profit” Host Finds Signage to be Key in Remodeling

It’s Friday night, the night where I catch-up with TV programs such as The Shark Tank and The Profit.

Shark Tank

The Shark Tank always makes me smile at some point when I recognize one of those aha moments happening. The show immediately connects me to so many of our clients, working with so much passion and creativity on their projects using print signs and digital signage to make their ideas a reality. We (I mean the team at ColorCopiesUSA) often feel that we are part of the business creative world and that makes us feel so proud!

The episode of The Profit that I watched tonight was about remodeling a store located in the Chelsea Market in New York. Marcus Lemonis, the host and investor in that show was trying to unclutter the store and make it easier for the store’s clients to find the product they are looking for.

The work done during the remodeling was significant, but the directional signs, those signs that help the clients find their way in the store, were the ones that seemed to make the biggest difference in the before-after comparison

Directional signs can transform a “bad location” into prime location! Smart and appealing messages drive clients to find their way.

Have a great weekend!

Business Yard Signs: They are all over the place!

– Did you just say “Yard Signs”?

Yes I did! I fact I’ve been looking and talking about yard signs a lot lately. You know, it’s the election cycle that brings lots of those in front of your face…. everywhere….. but they are there all the time!

Why are business yard signs used all year round?
For just one simple reason. Yard signs drive people into taking action. Like it or not, all of us look at them when they are out there.
Don’t get me wrong; when there are 10 of those at a corner promoting 10 different candidates… forget it. That’s too much clutter.
But when used wisely, yard sign can make your business feel it.

When I say “your business will feel the effect of yard signs” I mean that even when you put out a yard sign to promote a garage sale or something like that, what’s behind that, is in reality some sort of business transaction that you expect to happen…..

What is a Yard Sign?

Yard signs are also known as lawn signs, bandit signs, placards or road signs. These are small advertising signs that, are placed on the lawn so that people or vehicles circulating will see the advertising pieces.

picture showing dozens of yard signs and lawn signs — Dozens of yard signs and lawn signs saturating the message. Credit to the Tennessee Beacon Center

This year we’ve seen a tooonnnn of yard signs that express support for one or another of the political candidates running for office, judges running for benches and local representatives such as city councils.

picture of yard signs with creative messages and graphics — Business Yard Signs can be creative and unique.

What are Yard Signs made of?

Yard signs are made out a plastic material called coroplast,which is a plastic sheet that is hollow. Because of the constructive method, it is very strong. The plastic walls that links both faces of the board give to it an incredible mechanical resistance and strength.

The small pipes that are created in the sheet are usually called “flutes”. Since the yard signs are usually kept in place by inserting a metal H stake in the flutes, it is always important to understand if the sign that you need requires vertical or horizontal flutes

H metal stake to hold a coroplast yard sign — The metal stakes fit in the flutes on one end, and are pushed into the ground (usually by pushing with the foot) on the other end

picture showing a coroplast sheet explaining how it is made and why it is so strong — Whether a 4mm or a 10mm board, the structure remains the same and you can see how its built

How do yard signs get printed?

There are three methods that are the most popular or maybe four if you will consider hand writing.

Vinyl letters cut and adhered
Printing on vinyl film in a poster-size-large- format printer and laminating it to the coroplast
Directly printing on the coroplast on what’s called a “flat bed” printer.

Which are the Typical Sizes of Yard Signs?

The most popular sizes are 18″x24″ and 12″x18″

During the political periods, you can see larger signs made out of coroplast. In those examples, the sign company will build a custom wood structure and the coroplast will get stapled or screwed to it.

“Shapes or business yard signs”

These are usually rectangular, although they can be made in any custom shape, thanks to the use of sophisticated router cutters.

We look forward to hearing your comments!
Till next time!

Halloween Spirit with Creative Labels

Tic Tac, Tic Tac…..

The clock is ticking and we are just a few days away of Halloween, which probably means that most of you are putting together the best ideas and best decorations for Halloween.

Halloween celebration and the marketing related to the day are big here!

I don’t know how Halloween is celebrated within your community (In fact I would like to hear from you!), but my experience in this area, South Florida, is that children and their families have a ton of fun when planning for this day. Even those adults with adult children get ready.

Going to the candy store, buying candy containers and putting together a nice decoration of the homes and the yard are a part of a tradition here that cannot be skipped.

Even HOAs will “rule” on how to celebrate and create the safest conditions for the comunities as a whole.

If we were to talk about how businesses celebrate, that’s a whole category in itself. We’ve seen greeting cards, scary flyers, postcards and even surprise gifts as part of the celebration.

But what caught our attention were the labels! It used to be that printed labels would have regular shapes, such as either square or round. The fact that we can now provide them in any shape or size or color creates a wave of creativity that we had not seen!

Examples of creative labels for Halloween.

This is a great example of a creative label. In this case the creation is by Mark Chipkin and the size of the label is 2.25″x4″, which makes it ideal to be stuck on a chocolate bar, on the front of the plastic bag that you might be using to put the pack of candies together.

Here is another great example on how to make the Halloween night even more fan, and take an extra pleasure when getting the stuff together.

2″x2″ Halloween label

This other example Brianna wants to make her community so much more open and friendly, came up with this idea where she created so many Halloween related cliparts which were placed as part of the giveaways.
This is a great example of how to build community and have fun!

friendly halloween label — Make your community friendlier by getting to know each other

Share with us what is special about Halloween for you

Till next post!

Why Print Still Matters

Hi there everybody!
We are inaugurating this blog. We communicate the news here. The first post will try to explain why print still matters.

When we talk about business marketing platforms, we never can forget good old-fashioned print. Despite many business owners opt to replace paper advertisements with online media, social media marketing campaigns, and other innovative digital renditions, the best solution appears when we use a combination of print and digital advertising.

Print is their main selling tool:

Fact-filled catalogs for the bookshelf
Posters for the walls
Brochures for the racks
Photo-filled booklets for the students
Branded surveys and sign-in sheets
Forms, info sheets and marketing materials for the high school counselors.

The Advantages of Print Advertising

You know, when you read a book, the “book” object still has some magic. It is not the same thing to read it on a digital device. This analogy can be used to understand the actual power of an advertisment. Besides, digital media’s immense amount of accessibility leads to distractions such as popup and sidebar ads tailored specifically to your personal needs using your search history. Many people find these ads intrusive and irritating—almost an invasion of privacy.

Print advertisements not only enable your company to reach a non-digital audience, but they also give consumers a positive impression of your brand. Print is currently trendy in millennial circles, as are most “old school” practices.

Colorful, classy, clever, compelling print.

In fact, when students inevitably ask about campus life, the recruiters keep the focus tight. No mention of photos, Instagram or Pinterest. No pointing to videos on Periscope, Blab or YouTube. Nope. No digital distractions. Recruiters from several Universities tells that colorful brochures allow to create a direct message to the future students. “Take a few for your parents and friends” they say.