Author: Gustavo Baner

Halloween Spirit with Creative Labels

Tic Tac, Tic Tac…..

The clock is ticking and we are just a few days away of Halloween, which probably means that most of you are putting together the best ideas and best decorations for Halloween.

Halloween celebration and the marketing related to the day are big here!

I don’t know how Halloween is celebrated within your community (In fact I would like to hear from you!), but my experience in this area, South Florida, is that children and their families have a ton of fun when planning for this day. Even those adults with adult children get ready.

Going to the candy store, buying candy containers and putting together a nice decoration of the homes and the yard are a part of a tradition here that cannot be skipped.

Even HOAs will “rule” on how to celebrate and create the safest conditions for the comunities as a whole.

If we were to talk about how businesses celebrate, that’s a whole category in itself. We’ve seen greeting cards, scary flyers, postcards and even surprise gifts as part of the celebration.

But what caught our attention were the labels! It used to be that printed labels would have regular shapes, such as either square or round. The fact that we can now provide them in any shape or size or color creates a wave of creativity that we had not seen!

Examples of creative labels for Halloween.

This is a great example of a creative label. In this case the creation is by Mark Chipkin and the size of the label is 2.25″x4″, which makes it ideal to be stuck on a chocolate bar, on the front of the plastic bag that you might be using to put the pack of candies together.

example of halloween label 2.25"x4"
2.25″x4″ shaped label ideal for Halloween

Here is another great example on how to make the Halloween night even more fan, and take an extra pleasure when getting the stuff together.

2"x2" Halloween label

2″x2″ Halloween label

This other example Brianna wants to make her community so much more open and friendly, came up with this idea where she created so many Halloween related cliparts which were placed as part of the giveaways.
This is a great example of how to build community and have fun!

friendly halloween label
Make your community friendlier by getting to know each other

Share with us what is special about Halloween for you

Till next post!

Why Print Still Matters

Hi there everybody!
We are inaugurating this blog. We communicate the news here. The first post will try to explain why print still matters.

Print Advertisements
When we talk about business marketing platforms, we never can forget good old-fashioned print. Despite many business owners opt to replace paper advertisements with online media, social media marketing campaigns, and other innovative digital renditions, the best solution appears when we use a combination of print and digital advertising.
Print is their main selling tool:
  • Fact-filled catalogs for the bookshelf
  • Posters for the walls
  • Brochures for the racks
  • Photo-filled booklets for the students
  • Branded surveys and sign-in sheets
  • Forms, info sheets and marketing materials for the high school counselors.

The Advantages of Print Advertising

You know, when you read a book, the “book” object still has some magic. It is not the same thing to read it on a digital device. This analogy can be used to understand the actual power of an advertisment. Besides, digital media’s immense amount of accessibility leads to distractions such as popup and sidebar ads tailored specifically to your personal needs using your search history. Many people find these ads intrusive and irritating—almost an invasion of privacy.
Print advertisements not only enable your company to reach a non-digital audience, but they also give consumers a positive impression of your brand. Print is currently trendy in millennial circles, as are most “old school” practices.

Colorful, classy, clever, compelling print.

In fact, when students inevitably ask about campus life, the recruiters keep the focus tight. No mention of photos, Instagram or Pinterest. No pointing to videos on Periscope, Blab or YouTube. Nope. No digital distractions. Recruiters from several Universities tells that colorful brochures allow to create a direct message to the future students. “Take a few for your parents and friends” they say.