How to Make EDDM Postcards to Help Promote Your Business
Launching a new business is an exciting journey, and one of the most effective ways to reach your target audience is through an Every Door Direct Mail (EDDM) campaign.
Here’s How EDDM Works…
EDDM is a service offered by the United States Postal Service (USPS) that allows businesses to reach every household in a specified area without needing a mailing list. This makes it a cost-effective and accessible marketing strategy for businesses of all sizes.
Color Copies USA is an online printing company that can walk you through all the steps to set up an EDDM campaign, from understanding the basics to designing and printing your post card / flyer to analyzing your campaign’s success.
We’ll highlight how Color Copies USA can support your EDDM efforts with their comprehensive printing and mailing services.
Understanding EDDM Basics
What is an EDDM Campaign?
An EDDM campaign allows businesses to send promotional materials such as postcards and flyers to every address within a chosen geographic area. This service is particularly beneficial for businesses looking to increase local visibility, such as restaurants, law firms, insurance companies, and more.
For instance, a new restaurant can use EDDM to distribute menus and special offers to local neighborhoods, while a law firm might promote its services to residents in nearby postal routes.
Benefits of EDDM
- Targeted Reach: EDDM enables you to target specific postal routes, ensuring your marketing materials reach the desired audience.
- Cost-Effective: It eliminates the need for purchasing mailing lists and postage permits, reducing overall campaign costs.
- Flexible Design Options: You can use various formats, including postcards, flyers, and brochures, to engage your audience effectively.
Steps to Launch an EDDM Campaign
1. Define Your Target Area
To start, you’ll need to define your target area using the USPS EDDM mapping tool. This tool allows you to select specific postal routes based on demographics such as age, income, or household size.
For example, a health insurance company might target areas with a higher number of seniors to promote new Medicare insurance policies.
2. Design Your Mailer
The design of your mailer plays a critical role in capturing the attention of your target audience. It should be visually appealing and include a clear call to action such as ‘Call us for a free quote!’
Essential information such as your business name, contact details, and a brief description of your services should be prominently displayed. If you’re looking for professional design assistance, Color Copies USA offers expert design services. They specialize in high-quality color printing, ensuring your promotional materials make a lasting impression.
For instance, we recently helped this new Thai restaurant by designing their printed EDDM mailer flyer.
3. Print and Prepare Your Mailers
Once your design is ready, the next step is to print your mailers. Color Copies USA provides discount printing services, offering a range of options from color copies to more comprehensive color printing solutions. Their online printing platform makes it easy to upload your design and choose the best printing options for your needs.
Additionally, they can handle every aspect of your EDDM campaign, from printing to preparing the mailers for distribution. One advantage of using their services is that they can use their USPS permit number, saving you the expense and hassle of obtaining your own.
4. Use the USPS EDDM Tool
After printing, the USPS EDDM tool helps you finalize your campaign. This tool allows you to select postal routes, set mailing dates, and pay for postage. By using Color Copies USA’s USPS permit number, you can simplify the process and avoid additional registration costs.
This convenience allows you to focus on other aspects of your business while ensuring your mailers reach the right audience.
5. Analyze Your Campaign’s Success
Once your mailers have been delivered, it’s essential to measure the success of your campaign. Track responses, sales, and new customer inquiries to determine the effectiveness of your EDDM campaign. This data will help you refine future campaigns and enhance your marketing strategies. For example, after an insurance company used EDDM to promote new policies, they could track an increase in inquiries and policy sign-ups, indicating the campaign’s success.
Why Choose Color Copies USA for Your EDDM Campaign?
Color Copies USA has been a trusted name in the online printing industry since 2004, known for its high-quality discount printing services and exceptional customer service. They provide a wide range of printing solutions, from affordable and fast color copies to tradeshow materials, business cards, banners, postcards, and flyers. Their experienced team is dedicated to helping businesses succeed, offering expert advice and support throughout the EDDM process.
| “An effective EDDM campaign can significantly boost local visibility and drive customer engagement. At Color Copies USA, we provide comprehensive support, from concept to getting your printed mailers in mailboxes. Our goal is to make the process as seamless and affordable as possible for our clients.” –Gustavo Baner, the owner/operator of Color Copies USA |
In Conclusion
Launching an EDDM campaign is a powerful way to promote your new business and reach a broad audience. By following the steps outlined in this guide, you can create an effective campaign that drives engagement and sales.
Partnering with a trusted printing service like Color Copies USA ensures your materials are professionally designed and printed, making a strong impression on your audience. They can handle the entire process; from designing the art to taking your printed mailers to the post office!
To get your order started, click here or give them Color Copies USA call at 877-421-0668.